By using them in your copy, your customers are irrationally drawn to take action. Let us tell you the different ways these power words can be used and are used. There are many ways of categorizing power words, but from our perspective, there are three types of power words. Content Marketing: It goes without saying that they have a big place in any content marketing strategy, especially in headlines because (as they do for email subject lines), they increase click-through rates as well as increase conversion rates.Social Media: this helps attract the attention of people who are just scrolling through their social networks’ feeds.Landing Pages: this can be on sales pages & pricing pages can help persuade potential buyers into making a purchase (boost conversions).Email Marketing: such as email subject lines to increase open rates.We’ll get onto the specific use cases and where you should start using power words later in this post, but here are just a few examples of where bloggers and marketers have been using them for years: It is also important to note that in addition to singular power words there are also power phrases – one such example would be the phrase “without lifting a finger”, “life-changing” and “eye-opening”. Some of you might find it hard to believe that a single word even has the potential to make such a big impact, but don’t worry – this is something that we’ll get onto later in this article. Power words are words with strong meaning that smart copywriters (as well as marketers) use to trigger a psychological or emotional response.Īs you might’ve guessed, they’re considered to be powerful words because they are persuasive words that they push people to take action – whether that is to purchase your products, join your email list, contact you or click your headline in SERPs. The easiest way to make your headline or call to action more click-worthy is to use power words. With all the talk about incorporating emotions into headlines, we’ve talked little about how to go about doing so.

Headlines with emotion not only gather more clicks, but they also get more shares from websites and social channels. The second most important factor that makes a headline work is emotion. To that effect, the word “you” on its own is considered to be one of the most persuasive words in the English language, which again goes to show that keeping your target audience in mind is extremely important. The goal is for your target audience to feel that the headline was written just for them. Specificity just means that the headline is crafted with your target audience in mind. The two most common characteristics of a good headline are specificity and emotion. Much research has been done to find out what makes a headline a good headline. List of Power Words for Different Languages.Some More of Power Words Being Used in the World.What is the 80/20 rule? Why do SEO experts swear by it?.Power Words and Search Engine Optimization.What Are the Benefits of Using Power Words?.In the online world, where the content is one whole click away, the headline is the thing that differentiates the winners from others. That quote was meant for the print publishing industry, where the content is available just below the headline. When you have written your headline, you have spent eighty cents out of your dollar.” “On the average, five times as many people read the headline as read the body copy. You might be in denial and argue that headlines can’t be the sole reason you struggle to grow your website’s traffic, but the truth is headlines are important, and we can prove it.įamous copywriter – David Ogilvy – even said the following in his book Confessions of an Advertising Man.

Have you ever taken a step back to think why that may be the case?

Your content might even have been designed better.īut, your competition still gets more traffic than you do.

It’s frustrating and we’ve all been there. Have you ever wondered why your competitors get more traffic than you do?

Negative adjectives for a person